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Nov 14B2B CFO

Leadership & The CEO’s Role

Nov 14B2B CFO

Over 2 decades ago it was a division of Ogilvy & Mather that was my first successful turnaround.  Back then Shelly Lazarus was running our cash cow, O&M Direct.  Today she’s CEO of O&M and shares some great insight in this interview on the core values of an effective CEO and the critical role culture plays in a strong organization:

  • Vision – Where the organization is going and can express it in a way everyone understands
  • Inherent optimism
  • Honest, Realistic, Consistent & Authentic
  • Focus on Brand Value, Customer & Employee Satisfaction

Watch the Interview … it’s a worthwhile 6 minutes.


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