Over 2 decades ago it was a division of Ogilvy & Mather that was my first successful turnaround. Back then Shelly Lazarus was running our cash cow, O&M Direct. Today she’s CEO of O&M and shares some great insight in this interview on the core values of an effective CEO and the critical role culture plays in a strong organization:
- Vision – Where the organization is going and can express it in a way everyone understands
- Inherent optimism
- Honest, Realistic, Consistent & Authentic
- Focus on Brand Value, Customer & Employee Satisfaction
Watch the Interview … it’s a worthwhile 6 minutes.