Jeffrey Appleman

Providing CFO services and Business Transition Services in Roslyn, Long Island, New York

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About Jeffrey

CFO Services Roslyn Long Island New York

Jeffrey Appleman

Roslyn, NY CFO

26 Years of Experience

Direct Contact

jeffreyappleman@b2bcfo.com

516-978-6526

Universities:

Bernard Baruch College City University of New York

Certificates & Licenses:

CPA

Organizations:

New York State Society of Certified Public Accountants

Financial Executives Networking Group (FENG)

Institute of Management Accountants (IMA)

Contact Jeffrey Appleman and receive a free Discovery Analysis™

  • A confidential meeting with the business owner(s), then interview company staff.
  • Look at the company’s financial information and computer systems.
  • Benchmark financial information against industry averages.
  • Create a confidential report of our findings in The Strategy Gameplan™







Jeffrey’s Bio

Jeff is a CPA with more than 30 years of business and operational experience working as a CFO for privately owned multi-location manufacturing and distribution companies. Jeff's industry specialization has primarily been with food processing, printing/converting, heating oil and building supply companies. Jeff's experience has provided business owners and managers the information they need to improve their business productivity. By using best business practices Jeff is able to recommend strategies to reduce costs, manage/restructure debt, negotiate leases, apply for government loans and grants, improve month end close processes, and implement reporting analytics. Jeff has successfully adopted the business strategy phrase “You can't manage what you don't measure” in helping business owners understand the metrics that control the keys to increased profitability. In addition to leading the Accounting and Finance Departments, he has also managed Human Resources, Information Technology, Legal, Facilities and Risk Management

Successful initiatives include:

  • Led turnaround of a 25 million food manufacturer by reducing labor and manufacturing overhead 33%, procurement costs 10% and increasing operating profits by 250%.
  • Obtained Small Business Administration loan and state Manufacturing Assistance Program grant for a manufacturer to support their equipment replacement program.
  • Successfully renegotiated asset based lines of credit with various lending institutions which resulted in annual savings in excess of $200,000 per year.

Jeff's experience as a CFO extends to nearly every aspect of a business's financial needs. He has helped companies forecast cash flow, implement growth strategies, renegotiate bank covenants, manage working capital, raise margins, reduce employee medical costs, and implement 401K plans. Jeff has also initiated and managed bank relationships and worked with vendors to obtain favorable pricing and terms.

Additional areas of expertise include:

  • Bank, equipment financing and debt restructuring
  • Financial Reporting
  • Strategic Planning
  • Operations Management
  • Process Improvement
  • Margin Analysis
  • Manufacturing cost accounting
  • Internal Revenue Service and Sales Tax Examinations
  • Managed annual financial audits
  • Certified QuickBooks Pro Advisor

Jeff has a BBA from Bernard Baruch College City University of New York. Jeff began his career in public accounting with Marks, Paneth & Shron and specialized in the firm's real estate, manufacturing and not for profit clients. Jeff is a member of the New York State Society of Certified Public Accountants and the Financial Executives Networking Group. Jeff lives in New York with his wife of 28 years and his two children.

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Recent Articles

How to Know When It’s Time to Switch to Plan B

Many business owners and entrepreneurs don’t always know when to switch to plan B.  Robert Chess, a lecturer of management at Stanford Graduate School of Business and chairman of Nektar Therapeutics, a biopharmaceutical company offers some interesting advice on when owners should pivot to a different business plan.

What Is My Business Worth?

Have you ever wondered what your business is worth? The answer is most business owners think about it all the time, but are not aware of how the market caluculates the value of their business. This article is an easy read on the two ways businesses are generally valued.  

From Farm to Face

Mark Veeder and David Chung teamed up to create Farmacy Beauty a $6.5M line of skin serum, exfoliating cleansers and lip balms made with a plant extract. Mark Veeder shares the formula of his success in a recent article in Business Week Small Business that I have highlighted below.

READY TO SELL YOUR BUSINESS?

Business Man Looking At Tablet

Baby boomers from all over the country are finally getting ready to sell their businesses after sitting on the sidelines for the last several years.  The real question you need to ask are you ready to sell?  Do you have certified financial statements?  Are you ready for the due diligence process that is going ultimately take place?  If the answer to these questions is no, then now is the time to start before you miss out on the tsunami that is coming.

BEST PRACTICES

Dilbert Cartoon Strip Picture

Have you ever wondered what are some of the best practices used by your competitors?  Are your competitors growing double digits each year while your business is not growing at all? How do I find out what their best practices are? Some of these questions might answered once you start to identify what are the best practices in your business. photo credit: Dilbert best practices sharing via photopin (license)

Estimated Global Advertising on Mobile Devices in 2015 is Expected to be 29B

Facebook Logo With Tie And Hands

If you are rethinking your advertising budget, Facebook has developed a way to track users across multiple devices!     photo credit: facebook business via photopin (license)

Thinking of Exiting your Business?

Black And White Hallway Exit Sign

Check Out my Business Podcast at Blog Talk Radio. Some of the questions addressed during this interview were: What are the most common mistakes business owners make when deciding to sell their business? When should business owners start to get ready to sell their business?   photo credit: Life-Size Exit Sign via photopin (license)

3 Things Most Successful Businesses Do Right

Businessman Displaying Ways To Have Success

This article talks about what 3 things you should do to keep your business growing and thriving. I would like to hear if you are using these tools in your business. photo credit: Business man shows success abstract flow chart via photopin (license)

10 Productivity Secrets Entrepreneurs Say Really Work

Here is a list of things to do every day to keep your productivity high and keep your business growing.  Please let me know which ones you use in your business life.

SMALL BUSINESS OUTLOOK

Outside Market With People

Some small business owners are reasonably optimistic on the outlook for the balance of  2015.  Is your business thriving or struggling?      

HANDLING PROSPECT OBJECTIONS

Picture Of Man With Thumbs Down

Attached is a great article in how to handle an objection raised by a potential customer. In your organization how do your sales personnel handle prospect objections? Please let me know…. photo credit: 351/365 – two reasons via photopin (license)

What to Do About Customers Who Can’t Pay?

Skint Spelled Out Using Scrabble Tablets

Many clients struggle with this issue.  Do you ship products or provide services to a customer that clearly cannot pay? This article discusses some of the considerations you might want to consider before you provide the product or provide services. What do you think? As reported by Fred Warmbier last week, he wrote about the challenges posed by a customer that cannot pay us either for parts we have already shipped or for those sitting on our loading dock. I have decided to

Facebook has a new local advertising play

Facebook Logo And Hardware

This new local advertising play could be a game changer for small businesses that want to get their business on the map!  Most small businesses have challenges staying on top with a maze of software options that are either built for large enterprises or seem unwieldy to manage. There’s no shortage of startups working to address those issues, but a big guy on the block — Facebook — has a new tool out this week that could alter the landscape in

Does Your Business Have The Right Analytics?

Most small businesses owners do not have the right analytics to correctly run their business.  This article discusses what it means having the right metrics and how that can affect the bottom line.  In your business are you measuring the correct metrics?  This article is a must read! What small-business owners need to know about technology. In 2010, Rudd Davis helped start a business that developed a technology platform to let hotels deliver personalized content to guest phones. At the same time this was happening,

THE 10 REASONS PEOPLE WANT TO BECOME AN ENTREPRENEUR

How often have you thought about starting your own business?  How many of you have worked for people and said if I owned this business I would do things a lot different.  If you have those kind of thoughts please read this article and let me know what you think. These days, it sometimes seems that almost everyone is thinking about becoming an entrepreneur. Whether they are pursuing fame and glory, self-satisfaction, an escape from a bad boss or just money, they

Sometimes The Best Opportunities are Right in Front of You!

Business owners should look at their current business and find out what their customers are saying they cannot get or services they would like provided. Can this startup kill off the supermarket? August 4, 2014, 10:25 AM EDT Farmigo, a small farm-delivered food service, has an audacious dream: It thinks it can help wipe out the likes of Kroger and Albertsons. Benzi Ronen thinks that the supermarkets’ time is up. And his company is just the thing to speed up its demise.

J.Crew Grads Strike Out on Their Own

Many of us have worked for companies where we feel unappreciated or not noticed.  Here are a bunch of alumni that have used their carefully honed skills to strike out on their own.  How many of you have started new businesses or want to start their own small business? It wasn’t until Emily Sugihara quit her job as an assistant designer at J.Crew that she started winning accolades from Mickey Drexler, the company’s chief executive officer. After she left the

Alternative Lenders

A great article for those owners that are just starting out or have been in business for only a few years, loans from alternative lenders can be the only source of financing.  

New Options for Small Businesses Looking to Go Paperless

Recently I came across this article about some neat software applications that might just save you some time and increase productivity. What small-business owners need to know about technology. Courtesy of Shake. With Shake, you create legal documents from a smartphone. Academics predicted the rise of a paperless society decades ago. We’re not there yet, but at least on the small-business front, we’re getting closer. In fact, a host of new tools have arrived recently, including Shake, an app platform

The Wrong Way to Sell a Business

Recently I came across this article about business owners that were not ready to sell their business! Are you getting the most out of your business? Every year, I used to get together with a client who was a business owner, and every year I would ask him, “Bruce, have you told your guys that you want them to buy the business?” He had a plan that he would eventually sell his contracting business to his senior executives, but he had

Selling a Business

B2BCFO has just released a new book to help business owners sell their business.  This simple guide can be supplemented with software and help form a strategic team of your advisers.  If you want more information on how to obtain the book, give me a call at 516-978-6526.  If you want to order the book simply click on the link below. http://www.theexitstrategyhandbook.com/  

What Business Owners Get Wrong When Looking for Capital

A great article was recently published By Ami Kassar in the New York Times regarding looking for capital. The life of a small-business owner or entrepreneur can be chaotic. We live from priority to priority, crisis to crisis. There are only 24 hours in a day and only so many hours to sleep. Believe it or not, I still haven’t changed the phone system in our office that I posted about months ago. I have given up on it for

Do You Know What Your Business Is Worth? You Should

A great article was recently published in the New York Times regarding business valuation. Do You Know What Your Business Is Worth? You Should! Published: Friday,  1 Feb 2013 | 11:23  AM ET By: Mark Cohen, The New York Times At 53, Joe Ritz is old enough to remember a time when many of the classic cars that now pull into his specialized repair shop were new. ”It’s one field where it pays to be a senior citizen,” he said.

Why I’m Looking for a New Bank

On December 18, 2012 Mr. Paul Downs of the New York Times wrote an interesting article about how small business owners are often forced to change bank relationships after being a loyal customer for many years. How many of you have had a similar experience? It started with little annoyances, the kind of stuff that you overlook when you are truly committed to a relationship. But lately I’m having a hard time pretending that things are O.K. Certain behaviors stick in

CREATING VALUE

On September 27, 2012 Mr. Josh Patrick of the New York Times wrote an interesting article about how business owners should evaluate more closely on what the best use of their time might be!   Are You Involved in Every Decision at Your Company? By JOSH PATRICK Creating Value Are you getting the most out of your business? Does every problem still come across your desk? Are you spending too much time in the weeds and not enough thinking about the

BRANDING

On June 28, 2012 Ms. Mueller of the New York Times wrote an interesting article about how to brand your product without the need of an advertising agency. June 28, 2012, 7:00 am Building a Brand When You Can’t Afford an Ad Agency By MP MUELLER Courtesy of Tito’s Handmade VodkaTito Beveridge: “I think there’s some kind of charm in the plaintive quality of the bottle.” Branded An insider’s guide to small-business marketing.   I met Tito Beveridge, the man

EXCESS INVENTORY

The following verarticle was published in the New York Times on June  6, 2012 by Adrina Gardella. Comparing Notes on Excess Inventory (and Other Small-Business Problems) By ADRIANA GARDELLA Suzanne DeChillo/The New York TimesFrom left, Susan Parker, Deirdre Lord, Alexandra Mayzler Jessica Johnson and Beth Shaw. She Owns It Portraits of women entrepreneurs.   During the last meeting of the She Owns It business group we introduced Deirdre Lord, an owner of The Megawatt Hour, and Beth Shaw, who owns

Using Your 401(k) to Buy a Small Business

On June 13, 2012 Barbara Taylor of the New York Times writes about another way to finance the purchase of a small business when all the traditional ways of financing are still frozen. How many small businesses today are still unable to grow or expand?   Putting a price on business.   Courtesy of Aluminum Case Linda Jamerson and her husband financed their purchase of a business with their retirement money. It takes a creative and determined buyer to purchase a

APPLYING FOR A LOAN

A Guide to Applying for a Loan Every business at some point will require outside financing. This generally means obtaining some form of bank loan. For many, this turns out to be a very aggravating and frustrating process. You may be financing a new business or simply be in need of seasonal financing, but proper planning will substantially enhance your chances of obtaining a loan. An additional benefit may be that you will learn more about your business. Various methods

It’s Not Quite as Lonely at the Top

The following article was published in the New York Times on January 20, 2012. By MP MUELLER An insider’s guide to small-business marketing. In my last post, I talked about joining Vistage, the business group for chief executives. At first, I wondered if I would find the monthly investment worth it, but after three months in the group, I’m feeling pretty good about the decision to join. In my one-on-one coaching sessions with our group’s chairman, Bill LaRosa, there have

When Should a Small Business Hire a Finance Chief?

By DARREN DAHL Published: October 26, 2011 The following article was published in the New York Times on October 26, 2011 At Quickoffice, which sells software that allows users to create and edit documents on mobile devices, Alan Masarek always enjoyed getting deep into the numbers of his business — almost as if he were chief financial officer instead of chief executive. That is because Mr. Masarek, who helped found the Plano, Tex., business in 2002, has a background in