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Sep 5B2B CFO

“People looking for ‘more of the same’ aren’t actively looking

Sep 5B2B CFO

While there may be a lot of them, they’re satisfied with what they’ve got, which means that they’re hard to attract.

No, the real opportunity is in reaching out to the dissatisfied, to those in search of something new.”

— Seth Godin

B2B CFO®

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