I recently read this news story about a business owner here in New Jersey that made an unusual decision to market his software product through resellers rather than direct to end-user customers. Read the whole article here. This has resulted in building a substantial and successful business, because the owner “thought out of the box” when building his business. This is what owners need to be doing – Finding business rather than Minding the store or even Grinding away at mundane tasks, as described in Jerry L. Mills book, The Danger Zone – Lost in the Growth Transition.
When is the last time you took a big step backwards and looked at your revenue generation from a ground-up, strategic perspective?